The mission of Uncover Squirrel Hill is to re-energize the connections among business owners and the community to promote the eclectic nature of the Squirrel Hill Business District.
- To develop and sustain a member driven association to promote of all Squirrel Hill Business District merchants and service providers.
- To coalesce the merchants and service providers into a unified organization; providing support, activities and events that are mutually beneficial to members.
- To increase community support for the business district and the business district to support the Squirrel Hill neighborhood.
- To maintain communications with local government officials and build consensus on issues that impact merchants and service providers.